Cross-border Cooperation Becomes a New Trend in Home Appliance Industry
In recent years, cross-border cooperation in the home appliance industry has prevailed and become a new development trend. Home appliance enterprises cooperate with Internet technology companies to deeply integrate intelligent interconnection technologies into home appliance products and achieve intelligent upgrades of home appliances. They cooperate with home decoration brands to launch customized integrated home appliance and home decoration solutions to meet consumers' unified needs for overall home style. They also cooperate with food and beverage enterprises to carry out joint marketing activities and promote food culture and lifestyles related to home appliances. These cross-border cooperations not only bring new ideas and market opportunities to home appliance enterprises but also create more diverse product and service experiences for consumers.
